Free Wine for Bloggers!

More than two years ago, I wrote:

Kevin Drum echoes David Bernstein and Tyler Cowen of The Volokh Conspiracy in wondering why publishers aren't vigorously courting book sales from the blogosphere by sending review copies of books to bloggers. Writers of weblogs, so goes the argument, are shapers and propagators of opinion; a book review in a prominent blog has the potential to reach thousands of readers, with a corresponding boost in sales.

There is a certain logic to this position. Here in the gleaming glass-walled skyscraper that is As I Please International World Headquarters, we are also wondering why more importers of single-malt scotch whiskey aren't vigorously courting sales growth from the blogosphere by offering freebies to bloggers. We also think that the potential of blogging for promoting high-end call girls (to say nothing of luxury sport sedans) is sadly underexploited.

It seems that at last someone is listening. Mankas Hills Vineyards, of Fairfield, California, is offering a free bottle of their 2004 Amelie Cabernet Sauvignon - Merlot to anyone in the United States who has a blog.

Restrictions apply; check the Mankas Hills Vineyards blog entry with the offer for details.

It's a good start; but I'm still waiting on my single-malt scotch.

(via Lindsay Beyerstein)